Superhero D.I.Y. Guy
When Sean Palmer’s interest in snowboarding waned, the media sighed, “Punk is dead.” And indeed, for a moment, perhaps it was. What no one saw coming was a quiet killer named Danny Kass. Here was the torchbearer, a young lad from the East who listened to the Misfits, and skated with next-level skill, all the while following in his big bro’s pro snow-shredding footsteps. Before long everyone knew he was good, and nobody doubted he might soon be great. But no one prepared for the profound impact he’d make. Now, silver medaling in the Olympics twice, winning the US Open halfpipe four times, and earning seven X Games medals is ridiculous to be sure—but there’s an equally remarkable, far less obvious side to his story. Kass has ushered in a new D.I.Y. movement, proving that you don’t have to sell out or get the hell out—there is another way
The dichotomy lies in Danny’s approach compared to his contemporaries. For every move they make, he seems to move in a counter circle. While they’re shopping for Lambo’s, Big Dan is buying a tour bus so his friends can ride along. They ink contracts with the largest corporations on earth—Kass starts his own label, employing his crew and cohorts. In the great lineage of Fugazi front man Ian MacKaye, and working–class punks worldwide, Kass is building his own community, a successful business, and a following of believers. On the snow of course, believing has always been easy. With massive tech, great style and a shift from halfpipe specific, to all round contest threat Danbo simply can’t be stopped. From the first 1080s in the pipe to outerwear design or movie production, he continues to cut his own trail. The rest of us can only crack a cold Monster and watch.
Sponsors:
Monster Energy
Gnu
Grenade Gloves
Oakley
Nike Snowboarding
Jacks Garage
Protec