With a reality TV show, hotel chain, outerwear business, and pro-model everything—MFM lives large than life. The prolific pro grew up on Denver’s mean streets and perhaps that’s what keeps him hungry—the want and will to realize the American capitalist dream. Whatever the catalyst for his progress, MFM does not sleep: From big mountain freestyle antics in Alaska to the smoothest park-rail footage ever seen, year after year he maintains his relevance. Recognized and revered worldwide for an uncanny smoothness and style, his medium of choice is film. Here, a tireless winter work ethic translates to original, dynamic footage on the big screen. And lest you think Marco shies away from competition—he’s a top-ten regular at the winter X Games.
On a snowboard MFM is all skill and style—on the street, he’s hip-hop bawler personified. TransWorld Magazine’s Rockstar Of The Year and annual Snowboarder Top Ten Rider, he’s everything, and nothing like you’d imagine. Whether he’s spinning off a kicker or in the club, Montoya is a pro for the people. Montoya can be alarmingly friendly, funny, and genuine—young pros walk away awed by his kindness. He’s also a charismatic roughneck and a hooligan. A low rider, a badass skateboarder, and a proud Mexican American—Marc Frank’s is always the first to say, “What’s up,” and give a lil’ homey “knucks’” in the lift line.